Omnibus Brand Awareness Study in Vietnam
We conduct 164 surveys each year, do you want to participate on our Macromill South East Asia omnibus survey?
PBI brand awareness concept study could cover three countries: Vietnam, Indonesia and Thailand. We have a scheduled timing for each category within a one year timeframe, with total 164 surveys conduct!ed each year. If you are interested you can also participate with our PBI(Popular Brand Index) survey. It is possible if you want to participate for just one country ; but if you participate on all three countries you can get special discount from us.
You can have your own choice of omnibus survey category, we can personalize our omnibus survey to get insight and understanding on your company unique perspective.
The contents and result of your personalize omnibus survey will be kept private and not revealed on our website. If you are interested , please contact our research division for details.
|Popular Rank||Brand||Top of Mind||Expansive||Last Used||Future Intention||Popular Brand Index||Incidence Rate|
You can set up additional question on this basic question.
We can implement a reasonable price for Omnibus survey, since it is our routine voluntary survey for our panel. Because we believe that our Omnibus survey could help for better economic development. Detail of this study please refer to below table research methodology and price breakdown.
|Research method||Quantitative Research (Online Research)|
|Timing Data Collecting||2 weeks|
|Sample size (Total)||1,000ss|
|Sample size (After screening)||300ss|
|Research Area||Nationwide (Vietnam)|
|Target Respondent||Male:Female = 50:50, Over 18 years old|
|Method||Internet Random Sampling (Macromill South East Asia Panel)|
|Length of Interview||19 questions|
|IR (Incidence Rate）||30%|
|Question||14 questions(7 screening, 7 main)|
|5 additional questions (your original question)|
|Deliverable||Raw data, GT (Grand Total)|
From the research design beside, the usual price for this study with our price is around USD 2,244. But you can do this study with just USD 1,000.
|Standard Package||Omnibus Survey|
|Project management fee||ex USD 293||5 questions x USD 200||ex USD 1,000|
|System Setup||ex USD 152|
|Sample Size (300 samples)||ex USD 1,671|
|Raw data, GT(Grand Total)||ex USD 128|
|Total||ex USD 2,244||Total||ex USD 1,000|
Exclude VAT 10%
Raw Data (CSV)
We can provide the raw data for SPSS.
GT: Grand Total(Excel)
General Tabulation table consists of data distributed by questions, panels' attributes and graphs.
Basically there are 6 basic panel attributes such as age, gender, career, marrital status, children status and province of living.
Cross Tabulation (Excel)
Cross tabulation table normally consists of incorporated statistical data.
Data in cross tabulation table is typically incorporated panel attributes like gender, age , gender×age, province, family income. Body and Head of the tabulation adjusted according to client needs.
Graph Report (PowerPoint)
Graph Report in PowerPoint type consists of graphs, free answer tables and Popular Brand Index analysis report.
PowerPoint documents are delivered via email as clients' request.
- Research Design
- Respondents profile
- Key findings
- Detail Findings
Graph of screening Questions
Graph of main Questions
|Additional question||～5 questions / 1 company||～5 Questions / 1 company||～5 Questions / 1 company|
|Limited||～3 companies / １survey||～3 companies / １survey||～3 companies / １survey|
|Sample size (Total)||1,000～1,200ss||1,000～1,200ss||1,000～1,200ss|
|Sample size (After screening）||300ss～||300ss～||300ss～|
|Raw data & GT||USD 200/ 1 question||USD 200/ 1 question||USD 300/ 1 question|
|Cross tab||USD 5 / table||USD 5 / table||USD 6.5 / table|
|Report:||Basic USD 500||Basic USD 500||Basic USD 600|
|Translate fee:||USD 0.4/ 1 answer||USD 0.4/ 1 answer||USD 0.4/ 1 answer|
|Local → Eng USD 0.75 / 1 answer||Local → Eng USD 0.75 / 1 answer||Local → Eng USD 0.975 / 1 answer|
'+1 country price is -5% of total
''+2 country price is -10% of total
Omnibus Survey schedule will refer to following table
If you are interested in our omnibus survey,then you can send us the additional question regarding to your research needs.
|Additional question||～5 questions / 1 company|
|Limited||～3 companies / １survey|
|Sample size (Total)||1,000～1,200ss|
|Sample size (After screening）||300ss～|
Please contact us 2 weeks before launch.