MROC | Qualitative Market Research in Vietnam | Macromill South East Asia Company

MROC Consulting Service

MROC is a research method with high quality of understanding consumers.

MROC(Market Research Online Community)

MROC can explore perception, insights and viewpoint of participants more deeply and fairly compared to previous traditional methods. In the other words, MROC allows participants share their ideas / answers freely to assigned topics.

Quantitative and Qualitative research are implemented ingeniously with a specific online community which is defined upon requirements of different research studies.


MROC's 5 principles

1.Familiar discussion form
MROC uses advantages of forum and blog which are familiar with participants. With these types, participants are easier to share their ideas.
2.Easy to control process
MROC admin page allows us to control quota, number of participants, activities and process of the study. Besides that, notification email system reminds participants about new comments or what topic they do not post.
3.Participants can authenticate data and share their opinions simultaneously
MROC can enhance the exchange of ideas between not only participants and moderator but also participants and participants. For a long-term period, we can accumulate high quality and reliable ideas.
4.Deep study based on long-term relationship
We can carry out communication with participants simultaneously for either 2 weeks or over 1 year. Intimate and long-term relationship can be built through this time which helps to get more information / insights than original expectation.
5.Qualitative and Quantitative Data
Qualitative and Quantitative data can be collected through various of tasks. Normally, quantitative data is used for supporting or reconfirming information from qualitative data.

Types of discussion

Example of MROC using  IdeaStream™ platform by Dub (

* Please click on each type of discussion for more details

How MROC Contributes In Marketing Strategy

Product Pre-launch Product Post-launch
1. Feasibility of product concept 1. Brand health checking
2. Target market identification 2. Brand equity building
3. Positioning brand and identify strategic indicators 3. Future brand strategy
4. Forecasting marketing mix performance 4. Repositioning brand

Process of MROC

Research brief

Client will send research brief to research agency


Research agency will prepare proposal based on the research brief

Recruiting4-7 days

Prepare screening questionaire and start recruiting

Discussion guideline2 days

Prepare story line (hypothesis, flow of story and define suitable types)

Invitation2 days

Call back qualified participants 2 days before running MROC to confirm their presense

Setup system1 day

Add mail of participants, assign tasks and timing for each task 3 days before running MROC

Run MROC7 days - 1 month

Manage process of project and contribute in the discussion

Report7 days

Collect and analyze information from MROC

MROC vs. Traditional FGDs.

Traditional FGDs MROC
Type of discussion Face-to-face Online
Participants per group 8-12 participants More than 12 participants
Respondent bias Medium Low
Time frame Hours Week / Month / Year
Turnaround time Weeks-Months Hours-Days
Geography Major metropolitan area Worldwide
Cost Variable Fixed
Cost per response High Low
Methodology Qualitative Qualitative & Quantitative

Summary of Participants's Activities

By advanced system control of MROC, participants' activities summary can be exported during and after project. This file can let us know what topics participants left comments and intensive of their activities in each topic. As a result, administrators or community managers can manage MROC more effectively.


Automatically, reports can be exported under two forms: Word or Excel which include all posts in each topic.

Participants's Comments About MROC

Most participants are attracted by this type of research as it saves much time for them especially for people who are quite busy with their work. Moreover, MROC allows them to 'hide' their face / emotion as well as their personal information. As a result, they feel more comfortable when sharing their ideas as well as discuss with others. In contrast, there are also some feedbacks for MROC improving. Here are some comments from participants:

Hình thức khảo sát mới này của Vinaresearch rất mới mẻ, giúp người tham gia có thể chủ động cung cấp thêm nhiều thông tin, thoải mái chia sẻ quan điểm và ý kiến cá nhân mà không bị hạn chế trong một vài lựa chọn thụ động như những khảo sát thông thường. Tôi ấn tượng với hình thức khảo sát này.

The new survey form of Vinaresearch is freshly new, it’s help participants initiative to provide more informations, feeling comfortable to sharing their point and their personal ideas without limited in some passive surveys as well as normal surveys. I’m very impressive with this kind of survey.

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Có nhiều câu hỏi hay và hình thức thì phù hợp với mọi người tham gia trả lời khảo sát vì có thể làm bất cứ giờ nào trong ngày. Với hình thức này mình nghĩ mọi người sẽ trả lời chân thực hơn!

There a lot of good questions and this type of survey is suitable for everyone joining answer the survey because the participants can do whenever they want. With this type of survey, I think people will answer much more honesty.

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Hình thức khảo sát mới này của Vinaresearch rất là hay, cho thấy sự sáng tạo trong cách tìm hiểu vấn đề. Với hình thức khảo sát mới này Ban biên tập của Vinaresearch sẽ có được kết quả tương đối chính xác về vấn đề cần khảo sát từ tư tưởng đến hành động của các cá nhân. Thông qua cách khảo sát này các thành viên của Vinaresearch được thể hiện những quan điểm, suy nghĩ và chia sẻ những kinh nghiệm thực tế trong cuộc sống, hơn nữa thành viên tham gia còn có thêm những người bạn cởi mở và chân thành.

The new survey form of Vinaresearch is very interesting, it’s showing the creation way in finding trouble. With this type of survey, Editorial staff of Vinaresearch will have approximately result about the problem need to survey from thinking to acting of individuals. Through this way, members of Vinaresearch can show their point and thinking as well as real experiences in their life. Moreover, participants have more open-mind and honest friends.

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MROC Consulting Service

Macromill South East Asia will support for MROC managing company with the screening, moderating and report aspects to make market research be more easily.


MROC Consulting Service Price

Contact us for service price in detail

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Ho Chi Minh
+84 28 3848 3731
+81 3 54217925
+62 21 50958311
+66 2 6530411




  • Bangkok +66(2)6530-411
  • Tokyo +81(3)5421-7925
  • Jakarta +62(21)5095-8311
  • Osaka +81(6)6390-1441
  • Hochiminh +84(28)3848-3731
  • Okayama +81(86)293-2934




  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)5095-8311
  • Bangkok +66(2)6530-411
  • Hochiminh +84(28)3848-3731