Home Use Test
Home Use Test (HUT) is a cost effective way to test your product with real consumers before moving forward to the product launch.
Feedback from consumers for new product is gathered from Vinaresearch's selected panellists after sending out the samples of the products to members. Feedbacks or comments about the products will be collected through Vinaresearch managed online surveys.
In order to prevent new products' samples from being disclosed outside market, Macromill South East Asia will manage the whole process by introducing regulations to secure and recovering samples as the surveys are finished.
1. By combining online survey, cost of research can be reduced comparing to the conventional solution, in which respondents are gathered in a hall. Moreover, we are able to collect the real experiences as respondents are simultaneously using the samples and answering the online feedback sheet.
2. HUT not only helps to collect different evaluations but also derive reviews that traditional methods like sample usage at hall can hardly collect feedback for consumer products (such as shampoo, detergent, or fabric care...). As respondents are able to use sample daily, manufacturers can collect true voice of consumers toward actual status of the product.
In brief, by using the HUT method, manuafacturers can measure the pros and cons of product comparing to other competitive products. Therefore, they can make the decision to improve or launch in time.
Macromill South East Asia offer our clients the most comprehensive service from proposal, research design to appropriate respondents selection, trial using conducting and report delivery.
1. Participants recruiting
After receiving research brief, our staff will be in charged of creating the proposal. We will discuss in parallel with clients to finalize the HUT process and survey questionnaire.
2. Trial conducting
Regarding customized criterias, a preliminary survey will be made for collecting right participants. Clients can shortlist and choose the final participants for HUT. Then, their conditions and participation will be confirm again by direct contact.
3. Data delivery
Due to HUT process, sending product samples to participants will be proceeded by Macromill South East Asia. Our staff will control the whole trial schedule from the beginning to ending and survey responding. Reminding or replacing for non-participating members also be included in the process.
4. Conducting Preparation
Feedbacks as well as data will be processed and delivered to clients as request.
Quality and secure is assured as following:
. Participants who did not answer the survey will be urged to answer by phone or mail.
. As there is a percentage of dropouts, we highly recommend clients to prepare 5-10% extra participants. The number of reserved respondents is only half of the original price.
. Macromill South East Asia will request respondents agree to sign the security policy when enrolling the trial usage to avoid new product information being leaked out.. Remaining samples will be fully collected after the trial usage finishes.