Text Mining Analysis | Online Market Research in Vietnam | Macromill South East Asia Vienam

Text Mining Analysis

To expect the real voice from Vietnam costumer, you will get a result to help you such as product strategy, follow-up customer strategy, and advertising strategy.

Khảo sát nhanhOutput sample

OA(Open-ended answer)your answer can be text mining

  • Frequency List of Words

  • Searching Words

  • KWIC Concordance Lines

  • Hierarchical Cluster Analysis

  • Co-Occurrence Network

  • Correspondence Analysis

Khảo sát đơn giảnThe Main Advantage Scene

Satisfaction and Dissatisfaction Survey of Brand Service

Regarding to customer satisfaction survey with evaluation scales of 5, Free answer always come as additional comment. Therefore, text mining is the method to explore the dissatisfaction area that has not yet found by not just coding the free answer as in previous practice before. Text mining program allow you to find the correlated, relation and the correspondence of all additional comments from free answer that would allow the company to gain more insight to improve costumer satisfaction, develops consumer strategy, and further enhance to determine product strengths.

Survey of Comparison Brand Image

Regarding to brand image research on matrix question, brand image which recalled by customers will be written as free answer. Results of text mining analysis attempt comparison between your company with competitors, or provides any brand image strategies, include boost up brand position and measure improvements.

Advertising Evaluation Study

Regarding to impression of Ads survey, text mining analyze before and after Ads change in its content, catch copy or setting infiltration image advertisement. In future, such as in image personality survey, you can improve the measurements at paper Ads. It's also more effective ways to improve PDCA cycle in Ads strategy.

Khảo sát đơn giảnThe advantage when you use text mining

  • ・It is possible to understand the insight of consumer quantitatively, because the text data can be analyzed.
  • ・For qualitative and quantitative data, it is possible to reduce time to make report.
  • ・It is possible represented in numeral, thus it became easy to understand the report.

It depends on question and result which can be selected from analysis method, therefore you could create an attractive report.

Khảo sát đơn giảnTwo stage analysis

Exploration of Data

This stages are describing about extraction the concepts of unstructured text for a meaningful analysis which could be sort out become summary. High-quality information is typically derived through the devising of patterns and trends through means by its segments.

Get the conceptual data, then discover deeper analysis

Representative summary could be presented by create some coding of numerical values. These values are tabulated and analyzed to get deeper analysis.


The result depends on open ended questions, you can not release the concept within the data.

Khảo sát đơn giảnSample estimation

※ When analyze text mining, you should translate free answer from Vietnamese to English

Unit : USD

Text Mining 1 sample: USD 0.5 / 1 question
ex) 1 question, 300 samples: USD 0.5 × USD 300 = USD 150
Analysis report USD 200 ~

Translation Fee

Local --> English USD 0.75 / Free answer of 120 letters


Timing Individual project schedule(At least 2days~)

numer of panellist



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  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)5095-8311
  • Bangkok +66(2)6530-411
  • Hochiminh +84(28)3848-3731