Voluntary Report
Report on Groupon Sites in Vietnam 2015
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Research Method
Internet Sampling
Fieldwork Period
25th Jan 2015 – 30th Jan 2015
Research Area
Vietnam (Nationwide)
Respondent Criteria
Male & Female
Sample Size
800 samples
Survey Content
1. Frequency of visiting Groupon sites
2. Brand awareness of Vietnam groupon sites in 2015
3. Groupon site brand repertoire in Vietnam
4. Groupon site Loyalty / Switching
5. The Brand Power Index
6. Product/Service categories purchased the most often from Groupon sites, and reasons to buy.
7. Payment method used the most often when transacting on groupon sites.
