Voluntary Report
Report on shampoo (June 2014)
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Research Method
Online research
Fieldwork Period
May 2014
Research Area
Nationwide
Respondent Criteria
Male & Female aged 16 and over, main decision maker and buy for personal care products
Sample Size
470 samples
Number of Questions
7 Screening questions and 8 Main Questions
Survey Content
Screening
Frequency of washing hair, Living place, Age, Gender, Marital Status, Monthly Household Income, Decision maker and buyer.
Main Study
Important factors for choosing shampoo, Purchase places & Reasons for choosing, Frequency of buying shampoo, Amount of money paid for once buying, Type of packaging, Brand awareness.
