Market Research Study
I vividly remember those hectic days when clients were on my head to get the surveys completed – especially the last few completes were always troublesome. So many a times we had to increase the incentive amount to get those last few completes.
Recently, we’ve been getting a lot of feedback from clients about how their research partners are not doing a good job of “telling a story” in the reports they produce – which ultimately creates more work for them as in-house researchers and lessens the impact of the research itself. Based on discussions with them, I think the challenge is broader than that, as the complaints typically fall into one of the following categories (see if some of these are familiar to you):
Socrates was executed primarily for bringing on the NEW IDEAS to a world living in shackles of the old beliefs and customs. Although in today’s modern society nobody meets such gruesome fate -nevertheless challenging old methods is no easy task. In comparison to other data collection methodologies – online is a new player. It is still in the experimental phase of acceptance by researchers. The article illustrates 5 reasons why the research community is still not able to deal more confidently with online data collection.
What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities.
Quite often I have heard soothsayers warning against the “credibility of online panels!!” – 3 words for them – EVOLVE OR DIE. The entire world is steadily moving towards digital medium – LOOK AROUND – the digital world has made such deep inroads into our lives that even the basic human need of friendship is being conducted online courtesy FACEBOOK!!! As we speak your consumers are getting more & more internet savvy –THEY ARE HUNGARY FOR CHANGE. The question is “ARE YOU LISTENING TO THEM”. The article illustrates 5 ways why online panel is changing the way we traditionally have conducted research.
If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base.
It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over the last few years with the advent of mobile survey apps, also known as CAPI software (Computer Assisted Personal Interviewing). These apps have overcome many of the problems associated with traditional forms of survey resulting in the collection of accurate and useful data.
For both qualitative and quantitative research purposes, testing ads has been an important staple in the diet of marketers for several decades. Simply launching ads and seeing how well they work (or don’t work) after the fact is an undisciplined and risky approach.
Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews