About Macromill South East Asia | Online Market Research in Vietnam | Macromill South East Asia Company

About Us


VietNam had been known as one of the fastest growing economies and Asia's most open economies, which attract the attention of foreign investment alongside the emerging BRICs. To penetrate Vietnam market, enterprises need strategic and sufficient steps to optimize their business practices. For preparation, market research is crucial for them to understand the local insights.

Taking advantage of the expertise accumulated in Web Marketing in Japan for 12 years, Word Wide System Corporation establishes Macromill South East Asia Co,. Ltd in VietNam (2011) aiming to provide valuable research study and modern marketing solutions to our clients.

With the harmonious combination between local insights and Japanese strategic recommendation, our research studies are conducted with high quality that support the decision making of businesses to expand operation effectively in VietNam.

Why Macromill South East Asia?

1. What is Vinaresearch

Vietnam is a potential consumer market with an internet population of more than 31,000,000 users. Continuously growing, Vinaresearch – the actively managed panel authorized by Macromill South East Asia has reached a large number of 110,000 members with various segmentations across Vietnam.

2. Macromill South East Asia with 8 merits of online research

Low cost Low cost
You can study at a low cost compared to conventional methods such as face to face surveys and telephone surveys.
Complex questionnaires handling Complex questionaires handle
Complex surveys can be easily processed with piping performance like answer branching or samples page jumping.
Speed delivery Speed delivery
After 5 business days of survey, results will be delivered fast within 10 days. Due to target respondents and further analysis requiremtn, delivery time may varied.
Extensive research area Extensive research area
Vinaresearch's panellists come from different areas of Vietnam. Therefore, research can be simultaneously conducted thoughout Vietnam.
Image and video availability Image and video available
With online methods, it is possible to conduct an investigation including video streaming and static images.
Inconsistent answers elimination Inconsistency answers eliminate
Inaccurate results could be easily minimized by the logical answers checking as well as respondents' attributes verifying. Read more on Data Cleaning Process.
Hard –to-answer survey questions Hard to questioned surveys
With online surveys and online answering method, hard-to –answer questions could be conducted easily in comparison with face- to -face method.
Easy segmentation Easy segmentation
With up to 25 attributes of our survey panellists such as Age, Gender, Career, Marital status, Children status, and Province..., you can refine the content of the survey field easily.

3. High Quality Panel

Quality is our top concern, therefore, we strictly manage our Panel in every stages from registration to survey responding by two main methods:
+ Personnel censoring: manually check register information of sole member, survey results and other activities on panel.
+System censoring: automatic checking through periodic trap, logic and reverse questions.
For customized surveys, our personnel will work in parallel with the system to select the right respondents as client requirements.

4. Web marketing

In addition to online market research, Macromill South East Asia possesses various experiences in the field of web promotion that we accumulated over 12 years of operation in Japanese web marketing market. We confidentially consult specific strategies such as CGM analysis and strategy WEB for pioneers to apply these methods for their business in a developing market like Vietnam.

5. Trial surveys offer

As to build up a sustainable relationship with our potential clients, we provide 5 clients 5 trial surveys per month. Through these compact surveys, clients will not only get research results in quickest time but also have a deeper understanding about Vietnam consumer panel.

Company Profile

Company Name Macromill South East Asia Joint Stock Company ⇒Macromill South East Asia
Company's Location 7th Floor, DC Tower Building, No. 111D, Ly Chinh Thang Street, Ward 7, District 3, Ho Chi Minh City, VietNam

Contact information Tel: +84 28 3848 3731           Fax: +84 28 3848 3780
Capital of Macromill South East Asia 160,000 USD
General Director Mr. Toshiya Momota
Bank information SMBC
Organization's member esomargreenbook
Group company

Macromill South East Asia Holdings
4F Teleport Okayama, 675 Ouchida, Kita-ku, Okayama, Japan
Tel: +66 2 6530411
Fax: +66 2 6530412

Macromill South East Asia Indonesia
Panin Tower Senayan City 15th Floor (Unit 1027) JL. Asia Afrika Lot 19 Jakarta 10270
Tel: +62 21 50958311

Macromill South East Asia Thailand
18F, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok 10110 Thailand
Tel: +66 2 6530411
Fax: +66 2 6530412

World Wide System
5F Honey Gotanda Dai2-bdg, 1-4-1 Higashi-Gotanda Shinagawa-ku, Tokyo, Japan
Tel: +81 3 54217925
Fax: +81 3 54217926

K2 Comunication
5-7-30, Asodamachi, Matsuyama-shi, Ehime, Japan
Tel: +81 89 9877500
Fax: +81 89 9877501

Highlighted Clients of Group Company
GMI dentsu
toukyu dentetsu CDI-Vietnam
Cross Marketing Inc. Daiko Advertising Inc.

numer of panellist



Ho Chi Minh
+84 28 3848 3731
+81 3 54217925
+62 21 50958311
+66 2 6530411




  • Bangkok +66(2)6530-411
  • Tokyo +81(3)5421-7925
  • Jakarta +62(21)5095-8311
  • Osaka +81(6)6390-1441
  • Hochiminh +84(28)3848-3731
  • Okayama +81(86)293-2934




  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)5095-8311
  • Bangkok +66(2)6530-411
  • Hochiminh +84(28)3848-3731