Sampling service | Online Market Research in Vietnam | W&S Company

Sampling Service

WEB Sampling & O2O Sampling

WEB Sampling / Online to Offline ( Upon purchase type) Sampling + Consumer research+SNS Promotion

Introduce products to potential consumers→ Collect consumer ideas by online survey→Reviews are spreaded on SNS.

Research and PR have already been added to the conventional sampling method. After sampling, there is a wide range of services to be realized in the diffusion of social media, in example Ethnographic Study (a collection of products photos often used), also market research (a collection of thoughts on related products).

Right here Client can take advantage of our review analysis software - "Buzzics", to grasp comparisons between competitive products, traffic conditions, and influencers on the social network.

Purchased:products are distributed widely, such as in Super market & Convenience stores. Merchandise which is the general distribution is desirable

Sampling: Merchandise which is not the general distribution is desirable

O2O Sampling service's feature

In the case of O2O purchase type, It is a good point that many product offers don't need directly meeting to the customers, but their private information still can be acquired, delivered, with appropriate adjustment to the stores or sales counters can be easily drawn out through sampling method. In addition, with WEB sampling there is a wide range of services to be realized in the diffusion of social media, for example Ethnographic Study (a collection of products photos often used), also marketing research (a collection of thoughts on such products).

Services comparison
Service O2O(Purchase type) WEB Sampling Stores sampling Street sampling
Purchase generation rate Purchases are eligible, generated naturally in a short period of time. Do lead to new customer acquisition, but it takes time to get buying behaviors. It takes time to real purchase action. It takes time to real purchase action.
Cost In comparison with WEB sampling work force cost is reduced due to low working hours for delivery, leading to low total cost. Distribution cost is high due to delivery. Difficult to implement large-scale sampling. Cost adjustment based on distribution number is applied. Sampling is limited due to high personnel expense.
Speed Not require time for goods choosing and purchase decision, only for adjustments. Quick delivery It takes time for display and preparation at the stores. Taking time for sample distribution personnel preparation.
Propagation strength Possible to promote the diffusion of social media. Possible to promote the diffusion of social media. x x
Connection The approach is able to develop Facebook page Likes induction. The approach is able to develop Facebook page Likes induction. There is a combination between shops sampling and web campaigns. However the reaction rate is generally poor. x There is a combination between shops sampling and web campaigns. However the reaction rate is generally poor.
Services comparison
Service O2O(Purchase type) WEB Sampling
Purchase generation rate Purchases are eligible, generated naturally in a short period of time. Do lead to new customer acquisition, but it takes time to get buying behaviors.
Cost In comparison with WEB sampling work force cost is reduced due to low working hours for delivery, leading to low total cost. Distribution cost is high due to delivery. Difficult to implement large-scale sampling.
Speed Not require time for goods choosing and purchase decision, only for adjustments. Quick delivery
Propagation strength Possible to promote the diffusion of social media. Possible to promote the diffusion of social media.
Connection The approach is able to develop Facebook page Likes induction. The approach is able to develop Facebook page Likes induction.
Services comparison
Service Stores sampling Street sampling
Purchase generation rate It takes time to real purchase action. It takes time to real purchase action.
Cost Cost adjustment based on distribution number is applied. Sampling is limited due to high personnel expense.
Speed It takes time for display and preparation at the stores. Taking time for sample distribution personnel preparation.
Propagation strength x x
Connection There is a combination between shops sampling and web campaigns. However the reaction rate is generally poor. x There is a combination between shops sampling and web campaigns. However the reaction rate is generally poor.

Operational Processes

O2O Purchase type

1. Recognition and recruitment

Announcement of campaign through Vinaresearch site

2. Purchase

Members find the products they want and purchase.

3. Consumption

Members who purchased the products are asked to use and take photos of the usage experience.

4. Contribution

After taking photos, members/ purchasers posts the images on SNS.

5. Answer

Members/ purchasers are asked to capture the images that have been posted.
Give the URL and answers to product questionnaire.

6. Checking answer

Posted answer content are checked.

7. Incentives

Members/ purchasers are granted with points from our system.

8.Exchange

Members/ purchasers exchange their points in our systems for mobile cards, electronic money etc.

1. Recognition and recruitment

Announcement of campaign through Vinaresearch site

2. Purchase

Members find the products they want and purchase.

3. Consumption

Members who purchased the products are asked to use and take photos of the usage experience.

4. Contribution

After taking photos, members/ purchasers posts the images on SNS.

5. Answer

Members/ purchasers are asked to capture the images that have been posted.
Give the URL and answers to product questionnaire.

6. Checking answer

Posted answer content are checked.

7. Incentives

Members/ purchasers are granted with points from our system.

8.Exchange

Members/ purchasers exchange their points in our systems for mobile cards, electronic money etc.

In case of Web Sampling

1. Targeting

Invitation emails will be send to potential consumers of products or targeted members.

2.Applicants

Participants submit application to join the lottery programme based on given conditions.

3.Lottery winner and confirmed

Winners of lottery programme participants are checked and confirmed upon selection criteria.

4.Winning email notification

Confirmation E-mails are sent to lottery programme winners.

5.Vacancies supplementation

If any lottery winners are declined by clients , Redrawing will be held for the left vacancies.

6. Products approach

Goods/ products approach by the programme winners

7. Consumption

Programme winners are asked to use the products and take photos of their usage experience.

8. Shoot and post

After taking images of the experiences, users are asked to post them on SNS.

9. Answer

Members/ Purchasers are asked to capture images that have been posted. Give the URL and Answers to product questionnaire.

10.Check Answer

The posted answer contents are checked.

11. Incentives

Program winners are granted with points from our system.

12. Exchange

Program winners exchange their points in our system for mobile cards, electronic money etc.

1. Targeting

Invitation emails will be send to potential consumers of products or targeted members.

2.Applicants

Participants submit application to join the lottery programme based on given conditions.

3.Lottery winner and confirmed

Winners of lottery programme participants are checked and confirmed upon selection criteria.

4.Winning email notification

Confirmation E-mails are sent to lottery programme winners.

5.Vacancies supplementation

If any lottery winners are declined by clients , Redrawing will be held for the left vacancies.

6. Products approach

Goods/ products approach by the programme winners

7. Consumption

Programme winners are asked to use the products and take photos of their usage experience.

8. Shoot and post

After taking images of the experiences, users are asked to post them on SNS.

9. Answer

Members/ Purchasers are asked to capture images that have been posted. Give the URL and Answers to product questionnaire.

10.Check Answer

The posted answer contents are checked.

11. Incentives

Program winners are granted with points from our system.

12. Exchange

Program winners exchange their points in our system for mobile cards, electronic money etc.

Spread the images of usage experience

If one person posted on the SNS, 100 people may see it
Sampling to 100 people and they post the images on SNS, 10,000 people may witness the experience.

If the posts are shared
Further diffusion is also expected.

Expected effects

This service is a wide range of O2O (Purchase type) · WEB Sampling user content · SNS Marketing Research

O2O Purchase type (Store promotion sent to customers and purchase promoting effect)

Order-to-purchase consumers help promote the product, promote the purchase through recognition campaign.

Illustration photos from the participants are filtered carefully by the team.

WEB Sampling implementation

Some business types found that make simultaneous purchase directly at shops was difficult. So there is alternate service for the business owners to get trial of conventional WEB sampling.

User contents (Picture ・Ethnography)

By observing the usage experience through photos, concept of new products and ideas will be discovered.

Reach and Exposure of Facebook / Twitter

From photos that were posted on Facebook, Twitter, other social networks, reach and exposure of targeted products campaign will be acquired.

Research (Qualitative and Quantitative information btained from the questionnaire)

It is possible to investigate the reality of consumption, such as timing and context of general consumption.

Pricing

You can do carried out at a low cost. Because we can do all of the steps of the campaign.

Planning

Depends on the products and programme contents

Screening

US$ 725( Up to 5 questions / 300 people)
Contract value is based on the number of people to be reached. 300 is the minimum number of sampling to be set up, optimal cost is considered as recruitment fee of members in our system.

Pay-per-use

PR costs (US $ 5 / person) +Product cost+ Delivery fee (US $ 2 ~ / goods) +Delivery agent fee (US $ 1 / person)

Survey

US $ 950 ~ (up to 10 questions / ~ 300 people)
※ If you have more than 10 Question, please contact us.

Option

Induction for Facebook Fanpage

Required supplies from Client

Item Description
Product / Quantity Promotional products, distribution loads to be carried out in sampling program should be given and confirmed by clients in advance.
Images Draft of corporate logo, brand logo, product image, other, images, etc. that are used in advertising should be handed out in advance.
Opening period 1 ~ 3 weeks period is normal term for opening period Requirement of announcement date for lottery program winners should be stated in advance.
Incentive Depends on the operation complexity, our holding period and other related fees.
Restriction / censorship criteria on experience photo A couple of censorship criteria, restrictions are to be applied while checking participants '' shared experience photos (photos contents usefulness, viral resistance, fraud prevention).
Survey ※ If you have more than 10 Question, please contact us.
Proposed cost leads to the presence or absence of Facebook Page promotion Target Facebook Page promotion is optional upon the available budget. Contact us for details.


numer of panellist

23-Jul-2017

Free Direct HaiSurvey

Hotlines

Ho Chi Minh
+84 8 3848 3731
Tokyo
+81 3 54217925
Jakarta
+62 29 022227
Bangkok
+66 2 6530411

bnr_contact

Company

Recruit

Contact

  • Bangkok +66(2)6530-411
  • Tokyo +81(3)5421-7925
  • Jakarta +62(21)2902-2227
  • Osaka +81(6)6390-1441
  • Hochiminh +84(28)3848-3731
  • Okayama +81(86)293-2934

Company

Recruit

Contact

  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)2902-2227
  • Bangkok +66(2)6530-411
  • Hochiminh +84(28)3848-3731