Desk research (secondary research) is collecting market intelligence or data that already exists. It provide clients with useful information from many sources. The right information is difficult to find and may take abundance of time, but W&S will help you to collect market intelligence and data quickly and accurately. The results help you to deliver concise decisions, taking into consideration the background.
When entering a market, do you face these obtacles:
- want to know where to focus on your research study?
- need benchmarks to test hypotheses ?
- wish to have general knowledge of the market?
Desk research is a quick, cheap and effective way to collect basic information, which can serve many purposes such as a study starting point or benchmarks for the research process that comes later.
|Company point of view||4P|
|Promotion||Product||Place (Distributor, logistic)||Pricing|
|Competitor||CSR||Leader Product||Shopping mall||Penetration Pricing|
|Advertising||Challenger Product||Super Market||Competition Pricing|
|SNS||Follower Product||Mini Market||Bundle Pricing|
|Event Campaign||Niche Product||Local agent||Skimming Pricing|
|Customer side perspective||Communication||Customer Value||Convenience||Cost|
W&S Group has the expertise in Desk Research study. In order to find important information from websites and digital media such as SNS, BLOG, FORUM, etc., we have also developed specialized tools liked Social Analytic System namedly "Buzzics".
※ If you need detailed analysis of current customer base, potential customers, market trends, brand recognition rate, and brand positioning, we are able to run investigation in depth.
Collecting data and relevant information from the internet. First approach, browsing directories or company webiste. Second approach, using search engine to look up information in articles or journals.
Some information can be obtained by phone calls to operators, companies or agencies. The trick is knowing whom to call and what and how to ask.
The government usually publishes a great extent of data related to social, financial and economical aspects. These data can be obtained by phone, online or via circulations.
We will arrange collected data into excel format that is suitable with your request.
All information will be classified based on each research topic.
The data will be classified into research topic category and can be customize based on client requested
Additional data related to the research objective will be included as reference
Sometimes, if the data is hard to understand and a summary report is preferred, we will create a Powerpoint presentation with key points to make it easier for you.
2.We will contact you to confirm your request
* if the method is determined, we will provide a quote.
* if the method is left open, we will provide a proposal.
Huge panel to W&S and opinions about products and to get early indication about market situation.
W&S has office in Indonesia & Thailand, so we could maintain our database to make sure that it's up-to-date and accurate.
We can collect data quickly and comprehensively in a wide range of industries.
Customizable and flexible Thailand methods based on client's requests.