MROC Consulting Service
MROC is a research method with high quality of understanding consumers.
Types of discussion
Example of MROC based on Ideastream ® Platform of DubStudios.
Picture book is best applied for package test or storyboard test. System enhances several pictures testing and larger picture viewing when participants click on the picture.
This type of discussion is suitable for exploring ideas / opinions of participants. Each participant has his / her own page which is easier to view, discuss and leave comments in their pages.
This type of discussion is suitable for exploring ideas / opinions of participants. However, all posts are shown at the same time, so it is rather difficult for participants to get the flow..
Besides leaving comment on topics, participants can vote other ideas good or not by clicking on an arrow button. This type of discussion helps us to pick up ideas which are mostly agreed / disagreed by other participants.
Survey helps to enhance qualitative data and reconfirm information which have many opposite ideas.