Question & Answer | Quantitative Market Research in VietNam | W&S VietNam

Q&A of Market Research & Degital Marketing


Results of cost

[Question]: What is Incidents rate (IR)?

Answer:

Incidents Rate is precentage of approximately number of targeted people match with the profile requirement of the study. The IR may represent level of the difficulties in targeting the respondents and affect the cost fee.

[Question]: Why online research is better than offline research?

Answer:

Online research is mainly cost and time effective. We could collect data up to 1,000 sample a day. Link



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