Market Research Study
If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base. Unless you are a fake company and aggregate panels from other companies – it is MUST to keep your respondents happy and responsive. After spending a considerable amount of money to recruit panel members – if you realize that the response rates are dipping alarmingly – you may end up closing shop. But you need not worry as I am here to help you overcome this potent problem.
Well to start with I believe that most of the online data collection agencies will be listed in it. Market research industry generates billions of dollars annually across the globe – although there are certain excellent platforms like ESOMAR,CASRO and MRA which are creating best practices for the industry – but what we are really missing is a forum which can punish these fraudulent data collection agencies - who are flouting all norms and indulging in rampant malpractices. You may argue that in case of fraud one can contact the local law agency but due to global nature of the business it becomes difficult to pursue such cases. This article raises a very relevant question for the entire market research community.
Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for traditional market researchers to be wary of online surveys is the cloak behind which the identity of the respondent is hidden. This article tries to find a practical look at the options available and the challenges associated with it.