Market Research Study | Online Market Research in Vietnam | W&S Company

Market Research Study

10-Sep-2013 

What is the difference between Incentives and Bribe?

I vividly remember those hectic days when clients were on my head to get the surveys completed – especially the last few completes were always troublesome. So many a times we had to increase the incentive amount to get those last few completes.

Read more >

06-Sep-2013 

How to write high-impact marketing research reports

Recently, we’ve been getting a lot of feedback from clients about how their research partners are not doing a good job of “telling a story” in the reports they produce – which ultimately creates more work for them as in-house researchers and lessens the impact of the research itself. Based on discussions with them, I think the challenge is broader than that, as the complaints typically fall into one of the following categories (see if some of these are familiar to you):

Read more >

04-Sep-2013 

Three Things You Should Know about Online Research Communities

Recently I was interviewed for an article in Shopper Marketing Magazine about community panel research.  The article provided a great overview of the benefits, where the research is headed, and insight and opinions from several industry leaders.  The article did a nice job of capturing three key points that I thought would be worth repeating here:
 
 

Read more >

30-Aug-2013 

Top 5 reasons Market Researchers DOUBT online data collection methodology!!

Socrates was executed primarily for bringing on the NEW IDEAS to a world living in shackles of the old beliefs and customs. Although in today’s modern society nobody meets such gruesome fate -nevertheless challenging old methods is no easy task. In comparison to other data collection methodologies – online is a new player. It is still in the experimental phase of acceptance by researchers. The article illustrates 5 reasons why the research community is still not able to deal more confidently with online data collection.

Read more >

27-Aug-2013 

Will Online Panel Companies Kill Market Research Agencies?

What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities.

Read more >

26-Aug-2013 

How Panel Industry is changing the way we understand consumers?

Quite often I have heard soothsayers warning against the “credibility of online panels!!” – 3 words for them – EVOLVE OR DIE. The entire world is steadily moving towards digital medium – LOOK AROUND – the digital world has made such deep inroads into our lives that even the basic human need of friendship is being conducted online courtesy FACEBOOK!!! As we speak your consumers are getting more & more internet savvy –THEY ARE HUNGARY FOR CHANGE. The question is “ARE YOU LISTENING TO THEM”. The article illustrates 5 ways why online panel is changing the way we traditionally have conducted research.

Read more >

22-Aug-2013 

5 Simple Methods To Keep Your Respondents Happy

If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base.

Read more >

21-Aug-2013 

What Questions to Ask and Avoid When Doing a Survey

It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over the last few years with the advent of mobile survey apps, also known as CAPI software (Computer Assisted Personal Interviewing). These apps have overcome many of the problems associated with traditional forms of survey resulting in the collection of accurate and useful data.

Read more >

19-Aug-2013 

Testing Ads Becomes Better, Cheaper, and Faster

For both qualitative and quantitative research purposes, testing ads has been an important staple in the diet of marketers for several decades.  Simply launching ads and seeing how well they work (or don’t work) after the fact is an undisciplined and risky approach.

Read more >

16-Aug-2013 

BIG MR Problem: Can we REALLY believe what people say?

Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews

Read more >



numer of panellist

21-Sep-2018

Hotlines

Ho Chi Minh
+84 28 3848 3731
Tokyo
+81 3 54217925
Jakarta
+62 29 022227
Bangkok
+66 2 6530411

bnr_contact

Company

Recruit

Contact

  • Bangkok +66(2)6530-411
  • Tokyo +81(3)5421-7925
  • Jakarta +62(21)2902-2227
  • Osaka +81(6)6390-1441
  • Hochiminh +84(28)3848-3731
  • Okayama +81(86)293-2934

Company

Recruit

Contact

  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)2902-2227
  • Bangkok +66(2)6530-411
  • Hochiminh +84(28)3848-3731