Market research online community (MROC) on cooking oil product.|Online Market Research in Vietnam|W&S Company

Market Research Study

Market research online community (MROC) on cooking oil product.

20-Sep-2015

Research method: Market research online community (MROC)
Research objectives: - Understand cooking habit of Vietnamese consumers
- Understand consumer's interest and awareness level of nutrition / diet
- Testing consumer's attitude toward a new cooking oil product
Research area: Ho Chi Minh city, Vietnam
Hanoi, Vietnam
Methodology: - Panel Recruitment
- Online community
Target respondents: - Female, 25 - 45 years old
- SEC A
- Responsible for cooking in family; main decission maker and purchaser of supplies
- Nutrition conscious and have good knowledge about nutrition / diet
- Those who are brand loyalist
- Active internet users, PC / laptop / tablet owner and have stable internet connection at home
Sample size: 40 participants
Quota - 50% Ho Chi Minh city vs 50% Hanoi
- 50% 25-35 years old vs 50% 36-45 years old
- 70% nutrition seeking vs 30% neutral nutrition seeking
- 50% brand loyalist vs 50% promotion seeker
Length of interview: Panel Recruitment
- Online screening questionnaire: 10 mins (20~25 questions)
MROC
- 30-45 mins per day
Fieldwork period: Screening: 2~3 days
MROC: 4 days
Project flow Online Screening survey
Questionnaire design (Both creating questionnaire and uploading)
Data collection
Data processing
Finalize participants list
Send invitation emails & call to confirm
MROC
Create participant profile pages
Moderator will deliver daily activities in the 4 day fieldwork period. Those activities were delivered through blogs, which is similar to traditional FGDs format, in which participants can read, comment and discuss on the topics and other participants' opinions.
The participants will be invited to take a final survey on the last day to get general ideas in some specific product aspects
Feedbacks from participants about MROC
Data processing and report
Data input
Data analyses
Translation (Vietnamese into English)
Writing report
Our strong point: Firstly, we could use our large-panel advantages in short-time recruitment for difficult targets. We could set up screening questionnaire in 1 day, and could recruit the required participants in 2 - 3 days. MROC participants were already W&S's survey community members, and they were willing to join in the Online discussion. Only 4 of the 40 participants dropped out, all because of unforseeable circumstances.
Secondly, using MROC such as blog and forum type help participants feel comfortable since their privacy is protected. These two types of discussion also are familiar, easy-to-use and less time-consuming. The integration of videos, photos, polls, and other ethnography techniques not only encourages participants to join but also benefits the researchers.
Last but not least, our MROC platform allows the participants to join using PC, laptop, tablet or smartphone. More convenience leads to higher participation.



numer of panellist

21-Sep-2018

Hotlines

Ho Chi Minh
+84 28 3848 3731
Tokyo
+81 3 54217925
Jakarta
+62 29 022227
Bangkok
+66 2 6530411

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Company

Recruit

Contact

  • Bangkok +66(2)6530-411
  • Tokyo +81(3)5421-7925
  • Jakarta +62(21)2902-2227
  • Osaka +81(6)6390-1441
  • Hochiminh +84(28)3848-3731
  • Okayama +81(86)293-2934

Company

Recruit

Contact

  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)2902-2227
  • Bangkok +66(2)6530-411
  • Hochiminh +84(28)3848-3731