AESTHETICS CONCEPTION OF FEMALES FROM DIFFERENT GENERATIONS|Online Market Research in Vietnam|W&S Company

Market Research Study

AESTHETICS CONCEPTION OF FEMALES FROM DIFFERENT GENERATIONS

07-Aug-2014

AESTHETICS CONCEPTION OF FEMALES FROM DIFFERENT GENERATIONS
Research objectives Understanding Vietnamese women's aesthetics conception 
Research area Ho Chi Minh city, Vietnam 
Methodology  Quantitative research (Online survey)
Qualitative Research (In - depth interviews through skype) 
Target Respondents Female 20 - 50 years old, SEC A, B, C 
Sample Size  Online survey: 30 samples
Skype IDIs: 9 samples 
Quota  . 20 - 29 years old: 33.3%
. 30 - 39 years old: 33.3%
. 40 years old and above: 33.3% 
Length of interview . Online Survey: 15 minutes
. Skype IDIs: 1,5 hours 
Delivery GT, Cross Tabs
Japanese Open Answers
Skype Transcription 
Research period  25 ~ 28 days 
Project execution flow  ** Online survey data collection
** GT/ Cross Tab / OA translation to Japanese
** Set up Skype interviews ( Tokyo, Japan - Ho Chi Minh, Vietnam), with Japanese simultaneous interpreter
** Transcription
** Translate transcription into Japanese
Project Special features  Skype interview respondents are chosen from pre-survey data based on interesting insights/ perception on aesthetics

 



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21-Sep-2018

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