INSIGHTS INTO FASHION TRENDS|Online Market Research in Vietnam|W&S Company

Market Research Study

INSIGHTS INTO FASHION TRENDS

18-Jun-2014

INSIGHTS INTO FASHION TRENDS
Research objectives Understanding customer's attitudes towards current domestic fashion trends. 
Research area Ho Chi Minh city, Vietnam 
Methodology  Qualitative Research (Focus Group Discussion) 
Target Respondents Male and female aged 25 - 39 years old, SEC A, B, white collar worker
Purchasing behaviours: People who purchased branded clothes and shoes in the past year
Purchasing channels: People who purchase clothes and shoes in department stores or specialty stores
Brand consciousness: Can answer at least 3 brands of clothes and shoes
Habit related to fashion care: Read fashion books and magazines, collecting fashion news actively 
Sample Size  2 Groups - 16 respondents 
Length of interview ~ 2 hour 
Delivery Summary Report 
Research period  25 ~ 28 days 
Project execution flow  ** Discussion Guideline translation
** Recruitment
** Set up FGD location ( with one-way mirror and observation room) | Arrange simultaneous interpreter
** Conduct group
** Transcription
** Translate transcription
** Summary report 

 



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21-Sep-2018

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Recruit

Contact

  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)2902-2227
  • Bangkok +66(2)6530-411
  • Hochiminh +84(28)3848-3731